■ Diverse Aspects
Ⅰ. Political Environment
The political structure of a country inevitably affects the way a business operates, as it is the political regime that will enact laws, sets regulations and policies.
Singapore's parliamentary democracy system is well known for creating a stable and orderly government. The government provides first-rate efficiency and excellence in the p
in its early years, constant emphasis on R&D had led to the introduction of many innovative products, and 1981-1990 were growth years. In 1981, the firm launched MDF-1&2, 8 bit learning kit and 8 bit home computer, and it is greatly success and firstly exploited into global market, UK, Germany, Hongkong and Singapore. In 1983, Acer was pioneering developer of PC-compatible with its XT/PC, and in
II. Situational Analyses
1. About computer market.
In world computer market, the first leader is HP this couple of years. And the second rank is Dell, and the third leader is Acer which is Taiwanese company. Lenovo is a fourth leader in world PC market. But Lenovo is the first leader in Chinese PC market. But Lenovo even isn’t the fifth leader in US pc market. In US PC market, the fourth l
Work Schedules
Global Work Schedule differences(전세계 업무스케쥴 차이)
-한 주에 일하는 시간이 나라마다 다름
ex)EU국가의 직원들은 한 주에 최대 48시간을 일함(단, 선택권이 있음)
프랑스에선 한 주에 35시간으로 제한
미국의 경우 다른 선진국보다 더 많은 시간을 일함
싱가폴에서는 한 주에 44시
2. Marketing in Mobile Industry
In mobile product industry, Apple uses different strategy. Although Apple is maintaining the same brand and product image, and positioning itself in a similar manner, it is targeting on broader users. As a result, Apple possesses large market share in this sector. This sector consists of three products: an iPod, an MP3 player, iPhone, a smart phone, and an iPad, a